For instance, Price Waterhouse Coopers simply transformed its logo by displaying only the first letters from each word in of its company name. Often, this means choosing a more compact image.įor some brands, the switch from long text logos to shorter designs has been simple enough. However long names and their accompanying logos are rapidly disappearing in the digital age, because it’s often much harder to fit multiple words or characters on smaller screens.Īs we fully embrace the age of smartphones and online shopping, companies are adapting their logo design to suit a wider range of formats. Many companies even associated a longer name with a sign of prestige, particularly in the financial and legal worlds. Several years ago, logos with longer wordmarks weren’t as unlikely as they are today. Logos with long company names: An introduction If you have a longer title than most brands, this list of long word logos should offer the inspiration and guidance you need to design the ideal logo.
However, there are instances where long names, and subsequently, long logos, are necessary. Shorter names also mean you don’t have to worry about how you’re going to fit a long line of text within a compact logo. In general, a shorter name is always the preferred choice for the majority of companies, because succinct titles are easier to remember. But that doesn’t mean long text logos have disappeared entirely. As the branding world has evolved, most companies have opted for shorter, snappier naming solutions for their brand marks. Logos with long names aren’t as common today as they were a couple of decades ago.
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